Shipping costs are one of the leading reasons for subscription cancellations. By offering flexible shipping rates such as free shipping for high-value orders or discounted rates for your most loyal members, you can significantly improve your retention rates.
The Recurpay Bot allows you to automate these adjustments. Instead of applying shipping rules globally, you can use "If/Then" logic to override standard rates only when specific criteria are met.
Step-by-Step: Setting Up a Shipping Override
Follow these steps to create an automation that modifies shipping costs for qualifying subscribers:
1. Open the Recurpay Bot Menu
Log in to your Recurpay Dashboard.
Navigate to Settings > Recurpay Bots.
Click Create New Bot or select an existing automation to edit.
2. Define Your "If" Conditions (The Eligibility)
In the "If" section, decide which subscribers qualify for the shipping adjustment. You can choose from several powerful filters:
Subscription Amount: Trigger the override for orders above a certain value (e.g., "If order is over $75").
Subscribed Product: Apply the rule only when specific items are in the subscription.
Delivery Frequency: Reward customers who commit to monthly deliveries with lower shipping rates.
Subscription Tags: Target specific groups, such as customers tagged with "VIP."
3. Set the "Then" Action (The Override)
Once the criteria are set, define the reward in the "Then" section:
Select "Override defined shipping rate" from the list of actions.
You can set the new rate to $0.00 for free shipping or enter a specific discounted flat rate.
4. Activate and Monitor
Save your changes and ensure the bot is toggled to Active.
Recurpay will now automatically scan upcoming subscription renewals and apply the override to any order that meets your "If" conditions.
Strategic Ways to Use Shipping Overrides
Automated shipping rules can be a core part of your marketing strategy. Here are a few ways to use this feature effectively:
The "Free Shipping" Threshold: Similar to a standard checkout experience, you can encourage customers to add more items to their subscription by offering free shipping once their recurring total hits a specific dollar amount.
Loyalty Perks: Use the Subscription Created Date condition to offer free shipping to anyone who has been a subscriber for over a year.
Product-Specific Promotions: If you are launching a new product and want to incentivize subscriptions, use the Subscribed Product condition to offer free shipping exclusively for that item for a limited time.
Why Use the Recurpay Bot for Shipping?
Dynamic Flexibility: You don't have to change your entire Shopify shipping profile. This only affects the subscription renewals handled by Recurpay.
Increased Conversions: Knowing that shipping costs will drop or disappear after certain conditions are met encourages customers to stay subscribed longer.
Error-Free Execution: Automated overrides eliminate the need for manual refunds or adjustments to shipping charges after an order has been placed.