Recurpay automatically sends email notifications to your customers based on their subscription activity, from renewals to cancellations. You can customize each email’s content, tone, and branding, and use dynamic variables to make every message more personal and engaging.
Step 1: Go to Settings > Notifications
From your Recurpay dashboard, click Settings > Notifications.
Scroll down to the Customer Notifications section to view and edit all available email templates.
Step 2: List of Available Email Templates
Each notification corresponds to a specific subscription event:
Template Name | Description |
Abandoned Checkout | Notifies the customer when the checkout process is abandoned. |
Before Subscription Renewal | Notifies the customer 1 day before their subscription renews. |
Draft Subscription Payment | Sends the customer a draft subscription payment link. |
New Order Created | Notifies the customer when a new subscription order is placed. |
Payment Link | Sends the customer a payment link for subscription renewal. |
Payment Method Changed | Notifies the customer when their subscription payment method is updated. |
Payment Reminder | Sends reminders when a subscription is on halted state (sent 3 times). |
Payment Update Link | Notifies the customer with a link to update their payment method. |
Shipping Address Changed | Notifies the customer when their shipping address is updated. |
Sign In with Magic Link | Sends a secure magic link for the customer to log in to their account. |
Subscription Cancelled | Notifies the customer when their subscription is cancelled. |
Subscription Halted | Notifies the customer when their subscription is put on hold. |
Subscription Paused | Notifies the customer when their subscription is paused. |
Subscription Resumed | Notifies the customer when their subscription is resumed. |
Subscription Skipped | Notifies the customer when their subscription is skipped for a cycle. |
Subscription Updated | Notifies the customer when any changes are made to their subscription. |
💡 You can click any of these templates to customize the content, tone, and layout.
Step 3: Edit and Personalize Templates
When you open any email template (for example, Abandoned Checkout or Before Subscription Renewal), you’ll see two main sections, Template Variables on the left and the Editor Panel on the right.
Template Variables
On the left, you’ll find pre-defined template variables that help you personalize your emails automatically. These variables pull live customer or store data into your message.
Common variables include:
[STOREFRONT_NAME]– Your Shopify store name[STORE_URL]– Direct link to your store[SUPPORT_EMAIL]– Your support email address[CUSTOMER_NAME]– The customer’s first name[PLAN_NAME]– The subscription or plan name
You can also click “View all template variables and usage” to explore the complete list of available options.
Editing the Email
In the right-hand panel, you can fully customize every part of the email:
Subject – Update the subject line (e.g., “Complete your purchase.”)
Cc / Bcc – Add additional recipients if needed
Content – Edit the complete email body in HTML or text format
You can modify headings, add new content, or paste your own branded HTML layout directly into the editor.
💡 If you prefer a custom-designed HTML email, Recurpay also offers a professional design service (starting at just $10 per template) which you can access via the banner above the editor.
Email & WhatsApp Tabs
If WhatsApp notifications are enabled, you’ll see separate Email and WhatsApp tabs.
You can toggle between them to edit content for each channel individually ensuring both your email and WhatsApp messages match your brand tone.
Preview and Save
Once you’re happy with your edits:
Click Preview (top-right) to see how the message looks.
Click Save to apply changes instantly.
Your updated email will automatically go live and be used for all future notifications of that type.
Best Practices for Effective Emails
Keep your tone conversational and friendly.
Highlight next steps for the customer (like managing subscriptions or updating payment methods).
Add short thank-you or loyalty messages to renewal or confirmation emails to strengthen retention.
You’re All Set!
With customizable templates and dynamic variables, Recurpay empowers you to send emails that reflect your brand voice and keep your subscribers informed, engaged, and loyal.
If you face any issues during installation, reach out to our team at help@recurpay.com or click the Instant Call button on your dashboard for real-time assistance. You can also start a live chat anytime we are available 24*7.