BYOB allows your customers to build custom product bundles (mix-and-match) from a selection of items on a single page, boosting average order value (AOV).
When used alongside Recurpay, you can enable those bundles to function with recurring subscription plans or one-time purchases, thereby offering flexible bundle experiences to both regular and subscription customers.
Why Integrate BYOB with Recurpay?
By combining BYOB with Recurpay you can:
Create subscription-friendly bundles so that when a customer subscribes they receive a custom bundle rather than a single product.
Offer mix-and-match flexibility within bundle subscriptions, increasing perceived value and retention.
Support subscription plans within bundle purchases: BYOB supports integration with subscription apps, making it compatible with recurring flows.
Encourage higher spend and loyalty by giving subscribers the ability to switch or build their own bundle each cycle (depending on your setup).
How to Connect & Setup BYOB for Recurpay
Install BYOB from the Shopify App Store (if not already installed). Shopify App Store
In BYOB dashboard:
Create a new bundle (“Build your own box” type) and configure the discount type, pricing, mix-and-match rules.
Go to Settings → Integration with Subscription Apps.
Ensure that the bundle product you create has the same subscription plan(s) set up as your individual products in your subscription app. This enables recurring billing on the bundle. support.ilovebyob.com
Publish the bundle product and place it in a collection, menu, or page as desired.
Now in Recurpay: When a customer subscribes to the bundle, the recurring flow will work via the subscription app, and BYOB will behave correctly across cycles.
Example Use Case
A snack brand offers a “Build Your Own Snack Subscription” bundle:
Customers choose 4 snack items from 10 options on the bundle page created via BYOB.
They subscribe monthly, and thanks to the subscription integration, they are charged each cycle for their selected bundle.
Each month they can revisit and modify the mix, or keep the same bundle, creating ongoing engagement and retention.